Updated January 2026

Digital Marketing Statistics India 2026

100+ statistics and benchmarks on SEO, PPC, social media, e-commerce, and more. The most comprehensive resource for Indian marketers.

700M+

Internet Users

467M

Social Media Users

$25B+

Digital Ad Spend

78%

Mobile Searches

SEO Statistics

68%

of all online experiences begin with a search engine

53%

of website traffic comes from organic search globally

0.63%

of Google searchers click on second page results

92%

of Indian marketers say SEO is effective for their business

14.6%

close rate for SEO leads (vs 1.7% for outbound)

6-12 months

average time to see significant SEO results in competitive markets

₹25,000-₹2L

typical monthly SEO investment for Indian SMBs

39%

of purchasers are influenced by a relevant search

PPC & Google Ads Statistics

₹300-₹500

average CPC for competitive B2B keywords in India

3.17%

average Google Ads click-through rate across industries

4.4%

average Google Ads conversion rate across industries

200%

average ROI for well-optimized Google Ads campaigns

65%

of high-intent searches result in an ad click

₹20-₹80

average CPC range for e-commerce in India

41%

of Indian businesses use Google Ads

8:1

average ROAS for optimized Google Ads campaigns

Social Media Marketing Statistics

500M+

social media users in India (2026)

2h 36m

average daily time spent on social media by Indians

Instagram

is the most used platform for discovery among 18-34 in India

81%

of Indian marketers use social media for brand awareness

4-6%

average engagement rate for micro-influencers in India

1.5%

average engagement rate for brands on Instagram

₹5,000-₹50,000

typical influencer collaboration cost (micro)

66%

of consumers discover new brands through social media

E-commerce Statistics India

$150B

projected Indian e-commerce market size by 2026

44%

of online shoppers start their search on Google

2.58%

average e-commerce conversion rate in India

70%

cart abandonment rate in India

₹2,500

average order value for Indian e-commerce

80%

of e-commerce traffic in India is mobile

35%

of Indian e-commerce revenue from repeat customers

5.3%

average conversion rate for organic traffic to e-commerce

Email Marketing Statistics

42:1

average ROI for email marketing

18%

average email open rate across industries

2.6%

average email click-through rate

81%

of Indian B2B marketers use email newsletters

6am-9am

best time to send emails in India (IST)

4.24%

conversion rate for email marketing (higher than social)

47%

of recipients open emails based on subject line alone

3.7x

revenue increase from segmented email campaigns

Content Marketing Statistics

70%

of marketers actively invest in content marketing

more leads generated by content marketing vs traditional

1,500-2,500

optimal word count for top-ranking blog posts

47%

of buyers view 3-5 pieces of content before engaging sales

Video & AI

are the top content formats for engagement in 2026

85%

of internet traffic is video content

72%

of customers prefer learning through video

6 months

average time for content marketing to show ROI

Mobile Marketing Statistics India

750M+

smartphone users in India (2026)

78%

of searches in India are on mobile devices

53%

of mobile users abandon sites that take 3+ seconds to load

88%

of local mobile searches result in a call or visit within 24 hours

40%

of transactions happen on mobile in India

3.4s

average mobile page load time for Indian websites

70%

of Indians prefer apps over mobile websites

2.5x

higher conversion rate for mobile-optimized sites

Local SEO Statistics

46%

of all Google searches have local intent

76%

of people who search for something nearby visit within a day

28%

of local searches result in a purchase

88%

of consumers trust online reviews as much as recommendations

4.5+

star rating needed to be considered by most consumers

56%

of local businesses don't have a claimed Google Business Profile

₹20,000-₹50,000

typical local SEO investment for SMBs

500%

growth in 'near me' searches over 5 years

AI in Marketing Statistics

80%

of marketers use AI tools in their daily workflow

productivity boost from AI-powered content creation

45%

of queries now go to AI chatbots before search engines

60%

of Indian businesses plan to adopt AI marketing tools in 2026

25%

lower CAC with AI-optimized ad campaigns

ChatGPT/Gemini

are the top AI tools used by Indian marketers

faster content production with AI assistance

90%

of enterprise marketers experimenting with agentic AI

Industry Benchmarks India

Industry	Avg. Conversion Rate	CPC Range	Customer Acquisition Cost
Healthcare	3.2%	₹25-80	₹2,000-8,000
E-commerce	2.5%	₹20-60	₹500-2,000
Real Estate	1.5%	₹50-150	₹2,000-10,000
SaaS	2.0%	₹100-300	₹5,000-25,000
Education	4.0%	₹30-100	₹1,500-5,000
Professional Services	3.5%	₹40-120	₹3,000-10,000
F&B / Restaurants	5.0%	₹10-30	₹200-800
Travel	2.8%	₹20-60	₹1,000-4,000

Data Sources

Statistics compiled from: Google, Statista, HubSpot, Semrush, DataReportal, IAMAI, IAB India, Ahrefs, industry reports, and Cloud 9 Digital client data. Data reflects estimates and industry averages for India market in 2026. Individual results may vary based on specific factors.

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