If there’s one thing we’ve learned in Marketing in today’s era, it’s,
“Content is the king” because “Content is everything.”
You may have heard this before: In this age of millions of brands, original and authentic content is the only way to stand out! Content marketing is all about building a strong narrative, telling your brand’s story most compellingly, and sharing it across multiple channels. With this said, many brands are still struggling with content marketing because it’s not just about writing the content it’s also about planning and structuring it properly. Our content marketing strategy stands tall on the 4 pillars, these pillars can help create a strategy that can help your brand to be consistent and track your content marketing efforts properly
1. Are you heard?
Ever felt left out during a conversation? Or were you heard at all times even when you were being irrelevant to the topic? While creating content you need to keep a strategy in mind to overcome these challenges, you can create content all you want but if you don’t speak your audience’s language you may never get the right result for your effort.
2. Do you know when and where to speak?
Once you create a content strategy, you need to know how frequently your audience is waiting to hear from you and where your audience lies. With our strong research we know on which social media platform your audience is hanging out.
3. Do you have ideas for your content?
While planning for content ideas who do you go to? We at Cloud 9 don’t limit ourselves while we come up with content ideas, we involve every team in the process because when it comes to brand and customer problems we need to keep every angle in mind. It’s more about writing about what your customer feels or goes through rather than just writing what we think they go through, that’s when team efforts play an important part in making the company a brand
4. Now’s the time to launch your rocket on Cloud 9
Once you have in place your content strategy, distribution channels, and content ideas it’s time to launch your rocket on Cloud 9, that is showcasing your content, your brand’s vision, tone, and language to your potential customers by creating buyer personas and creating a journey for every buyer persona, and that’s not just it, we create various funnels for your potential customers by putting every prospect in the levels of the funnel which can create a journey from cold leads to hot leads to customers to brand’s advocate.
We produce targeted, personalized, and well-strategized content that can help generate leads, sales, and loyal customers for your brand.