A practical pricing guide for Google Ads setup, monthly management, conversion tracking, landing pages, and performance-focused lead generation.
Google Ads management in India usually costs ₹15,000 to ₹75,000+ per month for most serious accounts, separate from ad spend. If you also need landing pages, tracking, and better lead attribution, total monthly investment often sits higher.
A ₹40,000/month ad account does not need the same management depth as a ₹5 lakh/month account with multiple campaigns and lead sources.
Insurance, real estate, healthcare, legal, and education can have much higher CPCs and need stronger account structure to stay profitable.
If tracking is weak, the account spends longer in guesswork. Clean form tracking, call tracking, and CRM-stage signals make management more effective.
Many accounts underperform because the page is weak, not because the ads are weak. Better landing pages often matter as much as better bidding.
If you want weekly testing, creative refreshes, audience layering, and deeper reporting, management fees rise because the work is real.
Lead quality tracking, offline conversion imports, and sales-stage reporting make PPC more valuable, but also increase implementation scope.
| Item | Freelancer | Agency | Enterprise |
|---|---|---|---|
| One-time account setup | ₹10,000 - ₹25,000 | ₹25,000 - ₹60,000 | ₹1,00,000+ |
| Monthly Google Ads management | ₹8,000 - ₹20,000 | ₹20,000 - ₹75,000 | ₹1,00,000+ |
| Landing page build / rebuild | ₹15,000 - ₹40,000 | ₹40,000 - ₹1,25,000 | ₹2,00,000+ |
| Conversion tracking setup | ₹5,000 - ₹15,000 | ₹15,000 - ₹40,000 | ₹60,000+ |
| Audit + strategy roadmap | ₹5,000 - ₹12,000 | ₹15,000 - ₹35,000 | ₹50,000+ |
Ad spend is separate. These figures are for setup, management, and related performance work.
Paid traffic works much better when the follow-up stack is solid. If you also need lead routing, WhatsApp automation, or CRM workflows, our automation pricing guide is the next page to read.
A sensible starting range is often ₹50,000 to ₹1,50,000 per month combined, including ad spend and management, if the goal is meaningful lead generation. Smaller budgets can work in lower-competition niches, but testing room becomes tighter.
Both exist. Flat fees are common for smaller and mid-sized accounts. Percentage models are more common as ad budgets grow. The better question is whether the scope justifies the fee and whether lead quality is being measured properly.
Yes. The management fee pays for strategy, account work, optimization, reporting, and tracking. Ad spend goes directly to Google and is separate from the agency or consultant fee.
Usually because of one of four issues: weak landing pages, poor tracking, slow sales follow-up, or broad targeting. Management matters, but the full lead system matters more.
If you need leads quickly, Google Ads is usually the faster starting point. If you want long-term compounding traffic, SEO matters too. Many businesses do best using Ads for immediate demand capture while SEO builds over time.
Compare Google Ads with broader full-service retainers and agency structures.
Use this if you are deciding between immediate lead generation and longer-term organic acquisition.
See how we manage Google Ads, Meta Ads, reporting, and performance optimization in practice.
We can map your offer, competition, funnel, and likely CPC ranges into a practical starting plan before you waste budget on guesswork.