PPC for Law Firms

Yes, provided the content is informative and not soliciting in nature. Google allows it, and Bar Council rules are generally interpreted to allow online presence and information dissemination. We ensure dignified, compliant copy.

Because the value of a client is high. A single property dispute case can mean lakhs in fees, so firms are willing to bid high. We combat this with high Quality Scores and negative keywords.

We can guarantee qualified traffic and optimize for inquiries. No one can guarantee specific case conversions. Our focus is 'Cost Per Signed Case'.

They are the Google Screened ads that appear at the very top. You pay per lead, not per click. We help you get verified and manage your LSA profile.

For legal, yes, you need a decent budget (₹50k/mo minimum recommended) to compete. Low budgets often just get wasted because you can't afford enough clicks to get data.

We sign NDAs. We don't need case details, just lead quality feedback (e.g., 'Good lead' or 'Bad lead') to optimize the ads.

Generally, no. It increases costs and often leads to angry calls from people looking for the other lawyer. We focus on non-branded intent (e.g., 'divorce lawyer near me').

We can set up automated chatbots and forms, but your team needs to answer the phone and close the client. We advise on intake best practices.