PPC for E-commerce
Turn ad spend into profitable revenue. Google Shopping, Performance Max, and Meta Ads strategies engineered for ROAS, not vanity metrics.
E-commerce Industry Trends
Product Listing Ads are essential for e-commerce visibility and sales.
AI-driven campaigns are the future. Expertise in PMax is now critical.
Meta and Instagram Ads are driving significant e-commerce revenue.
YouTube and short-form video ads are increasingly effective for D2C.
E-commerce PPC Challenges
Why generic ppc strategies don't work for e-commerce businesses
Thin Margins Under Pressure
E-commerce margins are tight (15-30%). Every rupee of wasted ad spend impacts profitability.
Complex Product Catalogs
Managing ads for thousands of SKUs with varying margins and stock levels is operationally complex.
Marketplace Competition
Competing with Amazon and Flipkart on the same keywords with their massive ad budgets.
Seasonal Demand Shifts
Festive seasons, sales events, and trend cycles require rapid campaign pivots.
Attribution Complexity
Multi-touch journeys make it hard to know which ads actually drove the purchase.
Price Comparison Behavior
Shoppers compare prices across platforms, making conversion challenging.
Our E-commerce-Specific Solutions
Strategies tailored for the unique needs of e-commerce businesses
Google Shopping Optimization
Feed optimization, bidding strategies, and campaign structure for maximum ROAS.
Performance Max Mastery
Leverage Google's AI-driven campaigns with proper asset groups and signals.
Meta Ads for D2C
Facebook and Instagram Ads optimized for e-commerce conversions.
Remarketing Funnels
Recapture abandoned carts and browse abandoners with precision retargeting.
Feed Management
Optimize product feeds for better visibility and relevance in Shopping results.
Conversion Rate Optimization
Ensure ads land on pages that actually convert visitors into buyers.
AI-Powered PPC Solutions
Leverage the latest in AI and agentic automation to outperform competitors and scale ppc results faster.
AI Bidding & Budget Optimization
ML models that predict conversion likelihood and adjust bids in real-time for maximum ROAS.
AI Creative Generation
Automatically generate and test ad creative variations at scale using AI.
Predictive ROAS Modeling
AI predicts which products and audiences will generate the best returns before spend.
Automated Catalog Optimization
AI analyzes product data and automatically optimizes feed titles, descriptions, and attributes.
Who We Help
D2C Brands
Direct-to-consumer brands looking to scale profitably beyond organic.
Multi-brand Retailers
Stores with large catalogs needing automated, scalable campaign management.
Fashion & Apparel
Visual-first brands leveraging Shopping, Instagram, and YouTube ads.
Electronics & Gadgets
Tech retailers in competitive, price-sensitive markets.
Home & Lifestyle
Furniture and decor brands with higher AOV and consideration periods.
Common E-commerce PPC Mistakes
Avoid these pitfalls that we see e-commerce businesses make repeatedly
Running only broad match keywords
Use Shopping campaigns, exact match for Search, and smart campaign structures.
Poor product feed quality
Optimize titles, descriptions, and attributes. Feed quality = ad quality.
Ignoring negative keywords
Regular search term audits to exclude irrelevant queries eating budget.
Same bidding for all products
Segment by margin, performance, and competition. Bid differently for winners.
No remarketing strategy
70% of carts are abandoned. Remarketing is essential for e-commerce.
Measuring ROAS without margin context
A 5x ROAS on a 10% margin product may be unprofitable. Track true profit.
Tools & Technologies We Use
Advertising
- Google Ads
- Meta Ads Manager
- Google Merchant Center
- SA360
Feed Management
- DataFeedWatch
- Feedonomics
- Channable
- GoDataFeed
Analytics
- Google Analytics 4
- Triple Whale
- Northbeam
- Elevar
Creative
- Canva
- Figma
- Billo
- Motion
Key Metrics We Track
ROAS (Return on Ad Spend)
Revenue generated per rupee of ad spend. The north star metric.
Cost Per Acquisition (CPA)
What you pay to acquire a customer through ads.
Contribution Margin ROAS
ROAS adjusted for product margin—true profitability metric.
New Customer ROAS
ROAS from first-time buyers vs. returning customers.
Impression Share
How often your ads show when they're eligible to show.
Cart to Purchase Rate
How many cart additions convert to purchases (remarketing effectiveness).
Our Process
Account & Feed Audit
Analyze current campaigns, product feed quality, and tracking setup.
Strategy & Structure
Design campaign architecture, audience segments, and budget allocation.
Feed Optimization
Enhance product titles, descriptions, and feed attributes for better performance.
Campaign Launch
Build Shopping, Search, PMax, and Meta campaigns with proper tracking.
Optimization Cycles
Weekly bid adjustments, search term analysis, and creative testing.
Scale Profitably
Expand winning campaigns while maintaining ROAS targets.
Pricing Guide
Starter
- Google Shopping
- Basic remarketing
- Feed optimization
- Monthly reporting
Growth
- Shopping + PMax
- Meta Ads
- Full remarketing funnel
- Bi-weekly optimization
Enterprise
- Full channel coverage
- Dedicated team
- Custom dashboards
- Daily optimization
Pricing is indicative. We provide custom proposals based on your specific requirements.
Fashion D2C: 8.5x ROAS at Scale
Helped a fashion brand scale from ₹2L to ₹15L monthly ad spend while maintaining 8.5x ROAS through Shopping, PMax, and Meta campaign optimization.
PPC for E-commerce FAQs
What ROAS should we target for e-commerce?
Depends on your margins. For 30% margin products, 4x ROAS breaks even. We typically target 5-8x for healthy profitability. We adjust targets based on your specific unit economics.
Google Shopping or Performance Max?
Both, strategically. PMax is great for scale but less controllable. Shopping provides more transparency. We often run both with different objectives—Shopping for control, PMax for expansion.
How do you handle thousands of products?
Feed segmentation and automation. We use custom labels to group products by margin, performance, and strategy—then apply different bidding and budgets to each segment.
What about Meta Ads for e-commerce?
Instagram and Facebook are powerful for D2C, especially visual categories. We run catalog ads, dynamic retargeting, and prospecting campaigns targeting lookalikes and interest-based audiences.
How do you optimize product feeds?
We enhance titles with keywords, improve descriptions, add custom attributes, ensure accurate pricing/availability, and structure the feed for optimal Shopping performance.
Can you help with catalog size limitations?
Yes. We help prioritize products, set up feed rules for exclusions, and structure campaigns to focus budget on high-potential items rather than spreading thin.
What's your approach to festive/sale season?
We prep campaigns 4-6 weeks ahead, adjust budgets for anticipated demand, create sale-specific creative, and have daily optimization during peak periods.
How do you track true profitability?
We go beyond ROAS to track contribution margin, new vs. returning customer acquisition, and blended CAC. The goal is profit, not just revenue.
Ready to Grow Your E-commerce Business?
Get a customized ppc strategy built specifically for e-commerce businesses in India.