PPC for Real Estate
Stop wasting budget on tire-kickers. We build Google Ads campaigns that attract serious buyers and investors ready to schedule site visits and make purchasing decisions.
Real Estate Industry Trends
The real estate discovery journey begins on search engines, not property portals.
Long decision cycles require multi-touch remarketing strategies, not just single-click conversions.
Lead nurturing and follow-up automation are critical to real estate PPC success.
Landing pages must be mobile-optimized with click-to-call and instant inquiry forms.
Real Estate PPC Challenges
Why generic ppc strategies don't work for real estate businesses
Lead Quality Problems
Most real estate leads are just browsing or unqualified. You need buyers with budget, timeline, and genuine intent.
Extremely High CPCs
Real estate keywords are expensive—'apartments in Gurgaon' can cost ₹100-200+ per click.
Long Sales Cycles
Property buying takes 3-12 months. Single-touch advertising doesn't work for considered purchases.
Portal Dependency & Rising Costs
99acres, MagicBricks, Housing fees keep rising. You need your own acquisition channel.
Project Launch Pressure
New launches need immediate lead flow. There's no time to wait for organic rankings.
Multi-Project Budget Allocation
Developers with multiple projects need smart budget distribution across varying priorities.
Our Real Estate-Specific Solutions
Strategies tailored for the unique needs of real estate businesses
High-Intent Audience Targeting
Target users showing buying signals beyond just keywords—income levels, life events, behavioral patterns.
Project-Specific Landing Pages
Custom landing pages for each project optimized for conversion with virtual tours and instant response.
Full-Funnel Remarketing
Stay top-of-mind during the long decision cycle across display, YouTube, and social platforms.
Lead Qualification Automation
Automated systems to score leads and follow up instantly before competitors.
YouTube & Video Advertising
Showcase properties through video ads targeting users researching areas and property types.
Performance Max Campaigns
AI-driven campaigns that find buyers across all Google properties including Maps and Discover.
AI-Powered PPC Solutions
Leverage the latest in AI and agentic automation to outperform competitors and scale ppc results faster.
AI Lead Scoring & Prioritization
Machine learning algorithms score and prioritize leads based on buying intent, budget, and timeline.
Conversational AI for Real Estate
AI chatbots that qualify prospects, answer property questions, and schedule site visits 24/7.
AI-Powered Virtual Tours
Interactive virtual property tours with AI narration and personalized recommendations.
Predictive Buyer Targeting
AI identifies high-value prospects based on life events, search behavior, and demographic patterns.
Who We Help
Residential Developers
Apartment and villa developers launching new projects and filling inventory.
Commercial Real Estate
Office space, co-working, and commercial property developers and brokers.
Luxury Properties
Premium developments targeting HNI buyers with considered messaging.
Real Estate Agents/Brokers
Individual agents building their lead pipeline and personal brand.
Plotted Developments
Land and plotted development projects with specific buyer targeting.
Common Real Estate PPC Mistakes
Avoid these pitfalls that we see real estate businesses make repeatedly
Bidding on only broad keywords
Use exact match and phrase match for high-intent terms, negative keywords to exclude renters and job seekers.
Generic landing pages for all projects
Create project-specific landing pages with unique messaging, pricing, and visual assets.
No follow-up automation
Implement instant callback and WhatsApp automation—speed to lead is everything in real estate.
Ignoring remarketing
95%+ of first-time visitors don't convert. Remarketing captures them over the 10+ week buying journey.
Not filtering for budget/timeline
Multi-step forms that qualify on budget range and buying timeline before leads reach sales.
Measuring leads, not quality
Track cost per qualified lead and cost per site visit, not just form submissions.
Tools & Technologies We Use
Advertising Platforms
- Google Ads
- Meta Ads Manager
- LinkedIn Ads
- YouTube Ads
Landing Pages
- Unbounce
- Leadpages
- Custom Next.js
- Instapage
CRM & Automation
- Sell.Do
- LeadSquared
- HubSpot
- WhatsApp Business API
Tracking & Analytics
- Google Analytics 4
- CallRail
- Google Tag Manager
- Ruler Analytics
Key Metrics We Track
Cost Per Lead (CPL)
Total ad spend divided by number of leads generated—tracked at project level.
Cost Per Qualified Lead (CPQL)
The real metric—cost for leads that meet budget and timeline criteria.
Lead to Site Visit Ratio
Percentage of leads that convert to physical site visits.
Cost Per Site Visit
The true acquisition cost—what you pay to get someone on-site.
Return on Ad Spend (ROAS)
Revenue generated vs. ad spend—the ultimate performance metric.
Speed to Lead
Time from form submission to first sales contact—critical for conversion.
Our Process
Project & Competitor Analysis
Analyze your projects, unique selling points, target buyer profile, and competitor ad strategies.
Campaign Structure & Build
Create Search, Display, and YouTube campaigns with project-specific landing pages and tracking.
Launch & Initial Optimization
Launch campaigns, monitor initial performance, and make rapid adjustments based on data.
Lead Flow Integration
Connect with your CRM, implement WhatsApp automation, and enable real-time lead delivery.
Scale Winning Campaigns
Identify best-performing audiences, creatives, and keywords—double down on what works.
Continuous Optimization
Daily bid management, weekly creative testing, monthly strategy reviews for ongoing improvement.
Pricing Guide
Single Project
- Google Search campaigns
- Single landing page
- Basic remarketing
- Monthly reporting
Developer
- Multi-project management
- Google + Meta campaigns
- YouTube ads
- Lead automation
- Bi-weekly calls
Enterprise
- Full-funnel strategy
- All platforms
- Custom dashboards
- Dedicated team
- Weekly optimization
Pricing is indicative. We provide custom proposals based on your specific requirements.
Hyderabad Developer: 65% Lower Cost Per Lead
Helped a residential developer reduce CPL from ₹2000 to ₹700 while improving lead quality through audience refinement, landing page optimization, and lead qualification automation.
PPC for Real Estate FAQs
What's a realistic cost per lead for real estate in India?
Varies by project type and location. Residential apartments: ₹500-1500/lead. Luxury villas: ₹2000-5000/lead. Commercial: ₹1000-3000/lead. Plots: ₹300-800/lead. We optimize for qualified leads, not just any form fills.
How do you ensure lead quality vs. just volume?
Multi-step qualification forms that filter on budget, timeline, and purchase readiness. Instant follow-up automation ensures leads are contacted within minutes. We track cost per qualified lead and cost per site visit, not just CPL.
Can you run campaigns for multiple simultaneous projects?
Yes. We manage multi-project portfolios with separate budgets, landing pages, targeting, and reporting for each development. Budget allocation is optimized based on project priority and performance.
What about 99acres and MagicBricks leads?
Use portals for baseline visibility, but own your acquisition channel. Our PPC campaigns give you control over lead cost and quality that portals can't provide—plus exclusive leads that competitors don't see.
How quickly can we expect leads after launching?
First leads typically within 24-48 hours of campaign launch. Optimization for quality takes 2-4 weeks as we gather data and refine targeting, keywords, and landing pages.
Do you handle landing page creation?
Yes. We build high-converting, project-specific landing pages with virtual tours, floor plans, pricing, and instant inquiry forms. Landing page quality directly impacts conversion rates.
What budget do we need for real estate PPC?
Minimum recommendation is ₹1L/month ad spend for meaningful results in competitive markets. This provides enough volume to optimize effectively. Our management fees are separate.
How do you handle remarketing for long sales cycles?
We create sequential remarketing journeys across Display, YouTube, and Meta that nurture prospects over 10+ weeks with escalating messages—from awareness to testimonials to urgency.
Ready to Grow Your Real Estate Business?
Get a customized ppc strategy built specifically for real estate businesses in India.