Social Media for Restaurants
Make mouths water through the screen. Social strategies that build your brand story, drive footfall, and turn first-time visitors into loyal regulars.
Restaurants Industry Trends
India's food service industry is massive and growing—digital presence is essential for discovery.
Visual platforms dominate food search. Your Instagram is often first impression.
Direct orders through social can significantly improve margins and customer data ownership.
Short-form video content is the most effective format for restaurant marketing.
Restaurants Social Media Marketing Challenges
Why generic social media marketing strategies don't work for restaurants businesses
Content Fatigue & Saturation
Every restaurant posts food photos. You need a unique voice, aesthetic, and strategy to stand out.
Zomato/Swiggy Dependency
Aggregators take 25-30% commission and own customer relationships. Social can drive direct orders.
Weekday vs Weekend Swings
Weekends are busy, weekdays are slow. Social campaigns can help balance demand.
Review & Reputation Management
One viral negative review can damage months of brand building. Proactive management is critical.
Content Production Challenges
Consistently creating quality food photography and video content requires resources.
Measuring ROI Beyond Likes
Connecting social engagement to actual footfall and orders is challenging but essential.
Our Restaurants-Specific Solutions
Strategies tailored for the unique needs of restaurants businesses
Visual Content Strategy
Professional food photography, behind-the-scenes reels, and chef spotlights that tell your brand story.
Influencer & Creator Partnerships
Strategic collaborations with food bloggers, micro-influencers, and content creators in your city.
Direct Order Campaigns
Drive traffic to your website or WhatsApp for direct orders, bypassing aggregator commissions.
Community Building
Build a community of food lovers around your brand through engagement and events.
Review Generation & Management
Proactive systems to encourage positive reviews and manage reputation across platforms.
Paid Social Campaigns
Targeted advertising for new launch promotions, events, and offer amplification.
AI-Powered Social Media Marketing Solutions
Leverage the latest in AI and agentic automation to outperform competitors and scale social media marketing results faster.
AI Content Calendar Generation
Automatically generate themed content calendars based on local events, festivals, and trending topics.
AI-Powered Social Listening
Track brand mentions, competitor activity, and customer sentiment across social platforms in real-time.
Automated Engagement Responses
AI responds to comments, DMs, and reviews with personalized, brand-consistent messaging.
AI Menu & Visual Content
Generate stunning food photography descriptions, menu narratives, and promotional copy using AI.
Who We Help
Fine Dining Restaurants
Premium restaurants building aspirational brands and driving reservations.
Casual Dining Chains
Multi-outlet chains maintaining consistency while localizing content.
Cafes & Coffee Shops
Third-wave cafes and coffee shops building community and lifestyle association.
Cloud Kitchens
Delivery-only brands building identity and driving direct orders without the luxury of ambiance.
QSRs & Fast Food
Quick-service restaurants driving trial, frequency, and combo promotions.
Common Restaurants Social Media Marketing Mistakes
Avoid these pitfalls that we see restaurants businesses make repeatedly
Only posting food photos
Mix content: behind-the-scenes, team spotlights, customer stories, chef interactions, process videos.
Irregular posting schedule
Consistency matters for algorithm. Plan and schedule content at least a month ahead.
Ignoring Stories and Reels
Feed posts get 3-5% reach. Stories and Reels get 10-30%. Prioritize dynamic content.
Not responding to comments/DMs
Social is two-way. Respond to every comment and DM—it builds community and signals engagement to algorithms.
Generic hashtag strategy
Research location-specific food hashtags, trending tags, and community hashtags relevant to your cuisine.
No clear call-to-action
Every post should have a purpose: visit, order, reserve, share. Don't just post—drive action.
Tools & Technologies We Use
Content & Scheduling
- Later
- Planoly
- Buffer
- Canva
Analytics
- Meta Business Suite
- Sprout Social
- Iconosquare
- Google Analytics
Influencer Discovery
- Upfluence
- Heepsy
- Manual research
- Local blogger networks
Reviews & Reputation
- ReviewTrackers
- GMB
- Zomato Business
- Birdeye
Key Metrics We Track
Engagement Rate
Likes, comments, saves, and shares relative to follower count—measures content resonance.
Reach & Impressions
How many unique users see your content and how often—measures brand visibility.
Profile Visits & Website Clicks
Users taking action from your profile—measures interest conversion.
Direct Orders Attributed
Orders tracked through UTMs, promo codes, or 'how did you hear about us' surveys.
Footfall Attribution
Check-ins, location tags, and survey-based footfall attribution from social.
Follower Growth Rate
Net new followers over time—measures organic audience growth.
Our Process
Brand & Competitor Audit
Analyze your current social presence, competitor strategies, and target audience behavior.
Content Strategy & Calendar
Develop monthly content themes, posting schedule, and campaign calendar.
Production & Creation
Professional content creation—photography, reels, stories—tailored to each platform.
Community Management
Daily engagement, comment responses, DM handling, and reputation monitoring.
Influencer Campaigns
Identify, brief, coordinate, and measure influencer partnerships.
Performance Reporting
Monthly analytics, insights, and strategy refinement based on performance data.
Pricing Guide
Single Outlet
- 12-16 posts/month
- Content calendar
- Basic photography
- Community management
Growing Brand
- 20-25 posts/month
- Monthly shoots
- Reels production
- Influencer coordination
- Paid ad management
Chain/Multi-outlet
- Custom content volume
- Multi-location strategy
- Dedicated team
- Full influencer program
- Crisis management
Pricing is indicative. We provide custom proposals based on your specific requirements.
Café Chain: 40% Direct Order Growth
Helped a 5-location café chain grow Instagram following by 3x and shift 40% of delivery orders from Swiggy to direct WhatsApp ordering.
Social Media Marketing for Restaurants FAQs
Which platforms work best for restaurants?
Instagram is essential—food is inherently visual, and Instagram is the #1 platform for food discovery. Google Business Profile is critical for local search. Facebook works for events and older demographics. TikTok is emerging for younger audiences and viral content. YouTube for longer-form content like chef series.
How often should a restaurant post?
Minimum 4-5 feed posts/week plus daily stories. Reels 2-3 times per week for algorithm favor. Quality matters more than quantity, but consistency is essential for algorithm visibility and top-of-mind awareness.
Can social media actually drive footfall?
Absolutely. Location tags, check-ins, influencer visits, event promotions, and limited-time offers directly drive people through the door. We track with UTMs, promo codes, and 'how did you hear about us' surveys.
How do you handle negative reviews on social?
Respond professionally within 24 hours, acknowledge the issue, take detailed discussions offline, and focus on resolution. We never delete negative comments (except spam)—it looks worse. We also proactively generate positive reviews to maintain healthy sentiment.
Do you work with food influencers?
Yes. We identify relevant food bloggers and micro-influencers in your city, negotiate partnerships (barter or paid), brief them properly, coordinate visits, and track performance. We focus on authentic content, not just follower counts.
How do we reduce Zomato/Swiggy dependency?
Build direct ordering channels through your website and WhatsApp. Use social to promote direct ordering with incentives (extra discount, exclusive items). Capture customer data for remarketing. It takes time but significantly improves margins.
What content performs best for restaurants?
Behind-the-scenes kitchen content, chef interactions, food preparation videos (satisfying to watch), customer moments, team spotlights, and limited-time offer announcements. Pure product shots work but have lower engagement than story-driven content.
How do you measure social media ROI for a restaurant?
We track: direct orders attributed (UTMs, promo codes), reservation increases during campaigns, footfall attribution surveys, engagement growth, and brand sentiment. We set up proper tracking before starting so you see clear performance data.
Ready to Grow Your Restaurants Business?
Get a customized social media marketing strategy built specifically for restaurants businesses in India.