Digital Marketing Statistics
India 2026
30+ verified statistics on SEO, PPC, social media, e-commerce, and industry benchmarks for Indian businesses. All data sourced and cited.
📊 Quick Summary: India Digital Marketing 2026
Key Takeaways:
- India's digital ad spend reached ₹1.2 trillion in 2026
- 75% of users never scroll past Google's first page
- 467 million Indians use social media actively
- Mobile accounts for 85% of internet users in India
Average Costs (India):
- SEO Services:₹40K-₹1.5L/month
- Google Ads CPC:₹35-₹150
- Social Media Marketing:₹25K-₹75K/month
- Website Development:₹75K-₹4L
SEO Statistics
of online experiences begin with a search engine
Average monthly SEO cost in India for SMBs
Time to see significant SEO results
of users never scroll past first page of search results
Higher ROI from SEO compared to traditional advertising
PPC & Paid Ads
Average CPC for Google Ads in India
Average ROAS for well-managed PPC campaigns in India
Typical monthly ad spend for Indian SMBs
of high-intent searches result in ad clicks
Time to optimize PPC campaigns for maximum performance
Social Media Marketing
Social media users in India
Average monthly social media marketing cost in India
Top platforms for Indian businesses
Average time Indians spend on social media
of Indian consumers discover new products on social media
E-Commerce
India's e-commerce market size
of online shoppers in India prefer mobile shopping
Cart abandonment rate in India
Average e-commerce conversion rate in India
of online payments despite UPI growth
Industry Benchmarks
of revenue Indian businesses spend on digital marketing
India's digital advertising spend
of Indian marketers say content marketing is effective
Cost to build a professional website in India
85% of Indian internet users are mobile-only
Mobile Marketing
Mobile internet users in India
of Google searches in India are mobile
Mobile page load time expectation
of mobile users abandon sites that take >3s to load
Average order value from mobile in India
How to Use These Statistics
For Business Owners
- • Benchmark your marketing spend vs. industry average
- • Set realistic ROI expectations
- • Understand timelines for results
- • Make informed budget decisions
For Marketers
- • Support proposals with data
- • Set client expectations accurately
- • Identify opportunities in your niche
- • Stay updated on industry trends
Methodology & Sources
All statistics on this page are compiled from verified industry sources including Google India, Meta India, IAMAI, Statista, and proprietary data from Cloud 9 Digital's client base (anonymized and aggregated).
Data collection period: January 2026
Last updated: January 18, 2026
Next update: Quarterly (April 2026)
For questions about methodology or to report outdated statistics, contact us at hello@cloud9digital.in
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