The numbers behind the world's fastest-growing digital economy. Essential data for D2C brands and startups.
Market Size (2026)
Online Shoppers
Mobile Traffic
UPI Transactions
Quick commerce (10-30 min delivery) is reshaping grocery and essentials, growing at 100% YoY in metros like Hyderabad, Bangalore, and Delhi.
Over 60% of new e-commerce shoppers are coming from smaller cities, driven by vernacular voice search and improved logistics.
India now has 800+ D2C brands. Consumers are shifting loyalty from marketplaces to brand websites for better authenticity and offers.
*Source: Industry reports & internal data analysis (2024-25)
Cash on Delivery (COD) is dying. Digital payments are the new standard.
Prefer UPI Checkout
Credit/Debit Cards
Cash on Delivery (COD)
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