E-commerce in
India
The numbers behind the world's fastest-growing digital economy. Essential data for D2C brands and startups.
$111 Billion
Market Size (2026)
450 Million
Online Shoppers
82%
Mobile Traffic
12 Billion/mo
UPI Transactions
Top Trends for 2026
Q-Commerce Explosion
Quick commerce (10-30 min delivery) is reshaping grocery and essentials, growing at 100% YoY in metros like Hyderabad, Bangalore, and Delhi.
Tier 2 & 3 City Adoption
Over 60% of new e-commerce shoppers are coming from smaller cities, driven by vernacular voice search and improved logistics.
D2C Brand Surge
India now has 800+ D2C brands. Consumers are shifting loyalty from marketplaces to brand websites for better authenticity and offers.
Category Growth & Share
*Source: Industry reports & internal data analysis (2024-25)
The Rise of UPI
Cash on Delivery (COD) is dying. Digital payments are the new standard.
75%
Prefer UPI Checkout
15%
Credit/Debit Cards
10%
Cash on Delivery (COD)
Capitalize on These Trends.
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