What is Keyword Cannibalization?
A problem that occurs when multiple pages on your website target the same keyword, confusing search engines.
Deep Dive
When two pages compete for the same term, Google doesn't know which one to rank. Often, it ends up ranking neither, or ranking the wrong page.
Fixing cannibalization involves consolidating content (301 redirects), de-optimizing one page, or using canonical tags.
Key Takeaways
- Dilutes your link authority across multiple pages.
- Lowers conversion rates if the wrong page ranks.
- Common in large blogs with overlapping topics.
- Solved by a content audit and mapping strategy.
Why This Matters Now
Cannibalization is essentially 'self-sabotage'. You are splitting your own vote. Instead of one strong page with 100 links, you have two weak pages with 50 links each.
It's a common side effect of content marketing over time. You forget what you wrote 2 years ago and write it again, creating competition.
Common Myths & Misconceptions
More pages targeting a keyword is better.
Reality:Quality over quantity. One authoritative 'Ultimate Guide' usually beats 5 shorter posts on the same topic.
It's always bad.
Reality:Not always. If you occupy spots #1 and #2 for a keyword, that's dominance, not cannibalization. It's only bad if they drag each other down.
Real-World Use Cases
Merger: Combining 'Best SEO Tools 2023' and 'Best SEO Tools 2024' into a single permanently updated URL.
De-optimization: Changing the focus of a secondary page to a related long-tail keyword (e.g., 'SEO Tools for Small Business') to stop the overlap.
Frequently Asked Questions
How do I spot it?
Google your site: `site:yourdomain.com keyword`. If you see multiple similar pages fighting for the top spot, you might have an issue.
Should I delete the old page?
Never just delete. 301 Redirect it to the stronger page to preserve any backlink authority it earned.
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