What is Remarketing?
A form of online advertising that enables sites to show targeted ads to users who have already visited their site.
Deep Dive
Remarketing (or retargeting) keeps your brand in front of bounced traffic after they leave your website. For most websites, only 2% of web traffic converts on the first visit.
Remarketing works by placing cookies on your user's device, allowing you to follow them around the web (e.g., on Facebook or Google Display Network) with specific ads.
Key Takeaways
- Dramatically increases conversion rates.
- Targets warmest leads who already know your brand.
- Can be segmented (e.g., ads for cart abandoners vs. homepage visitors).
- Requires a privacy policy disclosure.
Why This Matters Now
Remarketing is based on the 'Rule of 7': a prospect needs to see your brand 7 times before buying.Remarketing automates the other 6 times.
It is usually the highest ROAS campaign in any account because you aren't paying to find new people, just to remind interested ones.
Common Myths & Misconceptions
It's annoying and creepy.
Reality:It *can* be if you cap frequency. Showing an ad 50 times a day is bad. Showing it 3 times a week is helpful capability.
GDPR killed remarketing.
Reality:It made it harder (cookie consent is required), but it's still very effective. First-party data (email lists) is the new standard for retargeting.
Real-World Use Cases
Cart Abandonment: Showing a '10% Off' coupon code only to people who added a product to cart but didn't pay.
Cross-Selling: Showing ads for 'Phone Cases' to people who bought a 'Phone' last week.
Frequently Asked Questions
Remarketing vs Retargeting?
They are often used interchangeably. Technically, 'Remarketing' often refers to email follow-ups, while 'Retargeting' refers to cookie-based ads.
Is it expensive?
It's actually cheaper than standard ads because the audience size is small and highly relevant.
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