Marketing for every stage, from bootstrapped to Series A.
₹0 - ₹25K/mo
₹25K - ₹1L/mo
₹1L - ₹10L+/mo
| Channel | Cost | Timeline | ROI |
|---|---|---|---|
Founder LinkedIn Personal brand builds trust. Post insights, learnings, and behind-the-scenes. | Free | 1-3 months | High |
SEO + Content Compounds over time. Start early, even if results are delayed. | Medium | 6-12 months | Very High |
Google Ads Capture existing demand. Works if people search for your solution. | Medium-High | Immediate | Medium-High |
Social Ads (Meta) Great for B2C, awareness. Requires creative testing and iteration. | Medium | Immediate | Medium |
Email Marketing Nurture leads, onboard users, reduce churn. Often underutilized. | Low | 1-2 months | Very High |
Community WhatsApp groups, Discord, Slack. Builds loyalty and word-of-mouth. | Free-Low | 6+ months | High |
Focus on organic. Use ads for testing, not scaling.
Double down on what's working. Start building SEO.
Scale proven channels. Consider brand investments.
After you have a product people actually want (signs of PMF). Before that, marketing amplifies — it can't create demand for something nobody needs. Focus on user research and product iteration first.
In-house for strategy and channels that need daily attention. Agency for specialized skills (SEO, paid media) you can't hire for. Most early startups are best served by a fractional marketer or consultant first.
Depends on your business. B2B SaaS: LinkedIn + content. B2C e-commerce: Meta Ads + SEO. Local service: Google My Business + Google Ads. Start with one channel and master it before adding more.
10-20% of available runway, assuming you have PMF. Pre-PMF, minimize marketing spend — your focus should be product and user interviews, not ads.
Scaling before finding what works. Running ₹5L in ads before you have a repeatable funnel is burning cash. Start small, test, find product-channel fit, then scale.
We've helped startups from seed to Series B grow efficiently. Let's talk about your stage and goals.