The complete checklist for evaluating and selecting the right agency partner for your business.
Have they worked with businesses like yours? Industry-specific knowledge matters — healthcare marketing is different from e-commerce.
Not just 'we increased traffic' — specific numbers, timelines, and business outcomes. Verified if possible.
Who will actually work on your account? Seniors or juniors? What's their process and communication cadence?
Clear breakdown of what's included. No hidden fees, no vague 'it depends'. Honest about what success looks like.
Agencies pitch with senior staff but assign juniors. Know who you're actually getting.
References reveal real experiences. Reluctance to share is a red flag.
Good agencies have documented processes. Chaos in onboarding = chaos everywhere.
If their KPIs don't align with your business goals, there's a disconnect.
Understand their accountability. Do they have performance clauses?
Many proposals exclude content, design, or tools. Know the full picture.
Maintenance is easy. Growth requires strategy. See proof of growth.
Tests their strategic thinking and honesty. Do they push unnecessary services?
In India, quality agencies typically charge ₹50,000-₹2,00,000/month depending on scope. Below ₹30K/month, you're likely getting junior staff or outsourced work. Enterprise agencies charge ₹3-10L+.
If you need one thing done well (e.g., SEO only), a specialist may be better. If you need integrated marketing across channels, a full-service agency provides better coordination and strategic oversight.
Marketing takes time, so 6-month minimums are reasonable. However, insist on performance clauses and exit terms if results are consistently poor. Avoid 2-year lock-ins without accountability.
Scope of work, specific deliverables, timeline, team allocation, pricing breakdown, KPIs, reporting frequency, and contract terms. If any of these are vague, ask for clarification before signing.
Ask about their typical client size and revenue. If you're a ₹50L/year business and they mostly serve ₹500Cr enterprises, you might not get the attention you deserve (and vice versa).
Put us through this checklist. We'll share case studies, introduce our team, and show you exactly how we work.