Designed and built the Acceler8 Global website in Next.js for a managed finance and Employer of Record provider, repositioning the brand from an India-entry EOR vendor into an outsourced finance function for global companies.
Acceler8 was outgrowing how it described itself. The business had expanded well past Employer of Record into accounting, payroll, and tax delivery, but the website still read as a single-service India-entry vendor. Finance leaders being asked to outsource their books needed far stronger proof of process, compliance, and data handling than the existing site could offer.
Positioning Lagged the Business: The site sold EOR alone while the company was delivering a full outsourced finance function, so higher-value work was invisible to prospects.
Four Services, One Story: Accounting, payroll, tax, and EOR each needed room to stand on their own without splintering the site into four disconnected pitches.
Trust Deficit for Finance Buyers: Handing over books, payroll, and tax filings is a high-trust decision. Claims about quality and compliance needed to be shown as process, not asserted as adjectives.
Offshoring Perception: The category is crowded with staffing vendors that supply people rather than outcomes, and the site needed to draw that distinction immediately.
We engineered a bespoke solution tailored to solve these specific challenges.
Led with the finance function being run rather than the staff being supplied, framing Acceler8 as accountable for results instead of headcount.
Built the frontend in Next.js so the site renders fast and stays technically clean for search and AI crawlers, which matters for a category buyers research heavily before making contact.
Gave accounting, payroll, tax, and EOR their own clear space while keeping a single point-of-accountability narrative running across all four.
Turned quality and compliance into visible mechanisms — documented process, review at every deliverable, defined SLAs, and monthly performance review — rather than generic assurance language.
Surfaced the security posture prominently, since prospective clients are handing over payroll and financial records and need that answered before they enquire.
Built in space for named clients and recognised platform partners so credibility comes from third parties rather than self-description.
Structured the site so new service lines and markets can be added without another repositioning exercise.
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