Lynk Labs
Case Study
Hyderabad's leading NABL-accredited diagnostic service with 24-hour result delivery. tech-enabled home sample collection and streamlined report access.
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The Challenge
The diagnostic industry suffers from opaque pricing, delayed reports, and poor user experience. Lynk Labs needed to solve these trust issues while managing complex logistics for home sample collection.
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Booking Friction: Standard lab websites were clunky, making it hard for users to find and book specific tests.
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Report Delays: Manual data entry often led to delays in report generation and delivery.
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Logistics: Coordinating home visits without a tech backbone led to missed appointments and unhappy customers.
Key Requirements
The Custom Solution
We engineered a bespoke solution tailored to solve these specific challenges.
Smart Booking Platform
An intuitive interface allowing users to search tests, compare packages, and book home collections in 3 clicks.
Logistics Engine
backend system to assign and track phlebotomists for timely home sample collection.
Automated Reporting
Integration with LIMS (Lab Information Management System) to auto-publish reports to the user portal upon approval.
Trust-Building Design
Clean, professional aesthetic emphasizing NABL accreditation and transparency.
SEO Dominance
Ranked for key health search terms in Hyderabad, driving organic traffic.
Mobile-First Experience
Optimized for the majority of users who access healthcare services via smartphone.
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