SEO for E-commerce
Turn Google into your highest-converting, zero-commission sales channel. Product optimization, category architecture, and technical SEO for Shopify & WooCommerce stores.
E-commerce Industry Trends
The market is growing 30%+ annually—organic visibility is essential to capture this growth.
Customers search for products generically. Ranking for category terms is critical.
Site speed directly impacts both rankings and conversion rates for e-commerce.
Optimizing for voice search queries is becoming important for product discovery.
E-commerce SEO Challenges
Why generic seo strategies don't work for e-commerce businesses
Thousands of Product Pages
Managing SEO for hundreds or thousands of SKUs creates duplicate content, thin pages, and crawl budget issues.
Amazon & Flipkart Dominance
Marketplace giants occupy top positions. You need strategies to find winnable keyword battles.
Technical Complexity
Faceted navigation, canonicalization, pagination, site speed, and structured data make e-commerce SEO demanding.
Seasonal & Inventory Fluctuations
Traffic patterns shift with seasons and sales events. Out-of-stock products need SEO handling.
Thin Product Descriptions
Many stores use manufacturer descriptions—creating duplicate content and missing ranking opportunities.
Category Cannibalization
Overlapping categories and filters often compete with each other instead of targeting different keywords.
Our E-commerce-Specific Solutions
Strategies tailored for the unique needs of e-commerce businesses
Product Page SEO
Optimize titles, meta descriptions, images, and schema for every product page that drives revenue.
Category Architecture
Build SEO-friendly category structures that rank and convert, with proper internal linking.
Technical E-commerce SEO
Resolve the complex technical issues that plague online stores and hurt rankings.
Content Marketing
Create buyer guides, comparison content, and informational articles that capture top-of-funnel traffic.
Platform-Specific Optimization
Deep expertise in Shopify and WooCommerce platforms and their unique SEO requirements.
International & Multi-store SEO
Expand to new markets with proper hreflang, currency, and localization strategies.
AI-Powered SEO Solutions
Leverage the latest in AI and agentic automation to outperform competitors and scale seo results faster.
AI Product Description Generation
Automatically generate unique, SEO-optimized product descriptions at scale using AI, eliminating duplicate content.
Intelligent Search & Recommendations
AI-powered site search and product recommendations that improve UX and conversion rates.
Predictive Inventory SEO
AI predicts demand patterns and adjusts SEO strategies for products likely to trend.
Automated Review Analysis
AI analyzes customer reviews to identify content opportunities and product improvements.
Who We Help
D2C Brands
Direct-to-consumer brands looking to reduce dependency on marketplace platforms.
Fashion & Apparel
Clothing, footwear, and accessory stores with seasonal catalogs and trend-driven inventory.
Electronics & Gadgets
Tech retailers competing for product model and comparison keywords.
Home & Lifestyle
Furniture, decor, and home goods stores with complex product variants.
Health & Beauty
Skincare, wellness, and beauty brands in a competitive organic space.
Common E-commerce SEO Mistakes
Avoid these pitfalls that we see e-commerce businesses make repeatedly
Using manufacturer product descriptions
Write unique, benefit-focused descriptions for at least your top 20% of products.
Ignoring out-of-stock products
Keep pages live with 'notify me' options, suggest alternatives, or proper redirects.
Blocking faceted navigation entirely
Strategic indexing of valuable filter combinations that users actually search for.
No content on category pages
Add 200-500 words of unique content explaining the category, benefits, and buying tips.
Slow site speed from heavy images
Implement lazy loading, WebP format, and proper image compression without quality loss.
Ignoring collection/category URLs
Category pages often have higher ranking potential than individual products for generic terms.
Tools & Technologies We Use
Technical SEO
- Screaming Frog
- Sitebulb
- Google Search Console
- Log File Analyzers
Keyword Research
- Ahrefs
- Semrush
- Keywords Everywhere
- Amazon Keyword Tools
Performance
- GTmetrix
- PageSpeed Insights
- Core Web Vitals Report
- Cloudflare
Schema & Structured Data
- Schema.org
- JSON-LD Generator
- Rich Results Test
- Merkle Schema Tool
Key Metrics We Track
Organic Revenue Attribution
Direct revenue from organic search sessions, tracked through enhanced e-commerce.
Product Page Rankings
Keyword positions for product names, models, and buying-intent terms.
Category SERP Visibility
Rankings for category-level terms like 'wireless headphones under 5000'.
Organic Traffic to PDPs
Sessions landing on product detail pages from organic search.
Click-Through Rate from SERPs
How compelling your meta titles/descriptions are at driving clicks.
Indexation Coverage
Percentage of valuable pages indexed vs. crawl budget optimization.
Our Process
E-commerce Audit
Comprehensive crawl analysis, technical audit, and competitive research to identify priorities.
Revenue-Based Prioritization
Map high-margin, high-volume products and categories for focused optimization.
Technical Fixes
Resolve indexation, speed, canonicalization, and structured data issues.
Product & Category Optimization
Optimize titles, descriptions, and schema for priority pages.
Content & Link Building
Create buyer guides, earn category backlinks, and build topical authority.
Scale & Automate
Template-level improvements, automation for large catalogs, ongoing optimization.
Pricing Guide
Starter Store
- 100-500 SKUs
- Technical audit & fixes
- 10-20 keyword targeting
- Basic optimization
Growing Brand
- 500-2000 SKUs
- Full technical SEO
- Category optimization
- Content strategy
- Link building
Enterprise Store
- 2000+ SKUs
- Dedicated SEO team
- Full content production
- Weekly optimization
- Custom reporting
Pricing is indicative. We provide custom proposals based on your specific requirements.
Fashion D2C Brand: 3x Organic Revenue
Helped an Indian fashion brand reduce Amazon dependency by growing organic traffic and revenue through product optimization, category SEO, and content marketing.
SEO for E-commerce FAQs
How do you handle SEO for stores with thousands of products?
We prioritize by revenue potential and search volume—your top 20% of products that drive 80% of revenue get individual attention. Template-level optimizations handle the long tail efficiently through schema implementation, title templates, and automated meta descriptions.
Shopify or WooCommerce—which is better for SEO?
Both can rank well when optimized properly. Shopify is easier with built-in features but less flexible. WooCommerce offers more control but requires proper hosting and configuration. We have expertise in both platforms and can optimize either.
How do you compete with Amazon and Flipkart?
We don't compete head-on for generic terms like 'buy shoes online'. Instead, we target long-tail keywords, comparison queries, and specific product searches where D2C brands can win and convert at higher rates. When someone knows what they want and searches specifically, you can beat the marketplaces.
What about out-of-stock or discontinued products?
We implement strategies to preserve SEO value: 'notify when available' for temporary stockouts, redirect patterns for discontinued products, and suggestions for alternatives. Never just 404 a page that has backlinks and rankings.
How long until we see organic revenue growth?
Quick wins (technical fixes, existing page optimization) show in 1-3 months. Category rankings typically take 3-6 months. Significant organic revenue growth happens at 6-12 months. We track progress weekly so you know what's working.
Do you handle Shopify app recommendations?
Yes. We advise on SEO apps, schema apps, image optimization tools, and ensure your app stack doesn't create SEO issues (some apps add bloated code or break structured data).
What's your approach to e-commerce content marketing?
We create buyer guides ('Best Wireless Earbuds Under ₹3000'), comparison articles, and how-to content that captures users earlier in the buying journey. This content builds topical authority and captures search traffic before purchase intent.
Can you help with marketplace SEO too (Amazon, Flipkart)?
Our focus is on your own store's SEO to reduce marketplace dependency. However, we can advise on basic marketplace optimization principles if needed.
Ready to Grow Your E-commerce Business?
Get a customized seo strategy built specifically for e-commerce businesses in India.