SEO for Healthcare
Help patients find you when they search for symptoms, treatments, and specialists. Ethical, YMYL-compliant SEO strategies that build trust and grow your medical practice.
Healthcare Industry Trends
India's healthcare sector is booming, making digital presence essential for patient acquisition.
Reputation management and review generation are critical for healthcare SEO success.
Mobile-first optimization is non-negotiable for medical websites.
Online consultations require SEO strategies targeting virtual care keywords.
Healthcare SEO Challenges
Why generic seo strategies don't work for healthcare businesses
YMYL Content Scrutiny
Google's Quality Rater Guidelines classify healthcare as 'Your Money or Your Life' content, applying stricter E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) requirements.
MCI Advertising Compliance
Medical Council of India guidelines restrict promotional claims. SEO must work within ethical boundaries while still being effective.
Building Patient Trust Online
Patients extensively research before booking. Your digital presence must convey credentials, expertise, and genuine patient care.
Intense Local Competition
Every specialist in your area competes for the same 'dermatologist near me' and 'best cardiologist in [city]' searches.
Complex Medical Topics
Medical content must be accurate, understandable to patients, and aligned with current medical knowledge—requiring subject matter expertise.
Multi-Location Management
Hospital chains and clinic networks need location-specific SEO without duplicate content issues.
Our Healthcare-Specific Solutions
Strategies tailored for the unique needs of healthcare businesses
E-E-A-T Optimization
Build author profiles, doctor credentials, and expert content that signals trustworthiness to Google's quality algorithms.
Local SEO for Clinics
Dominate Google Maps and local search results for your specialty and location.
Medical Content Strategy
Create patient-education content that ranks for symptom, condition, and treatment queries.
Technical Healthcare SEO
Ensure your medical website is fast, secure, and properly structured for search engines.
Reputation Integration
Showcase reviews, testimonials, and credentials across your digital presence.
Telemedicine SEO
Optimize for the growing virtual care market and online consultation queries.
AI-Powered SEO Solutions
Leverage the latest in AI and agentic automation to outperform competitors and scale seo results faster.
AI-Powered Patient Chatbots
24/7 intelligent chatbots that answer patient queries, book appointments, and provide preliminary symptom guidance.
Predictive Content Optimization
AI analyzes search trends and patient behavior to identify content gaps and optimization opportunities.
Automated Medical Content Generation
AI-assisted content creation for patient education materials, reviewed by medical experts.
Voice Search Optimization
Optimize for AI assistants and voice queries that patients increasingly use for health information.
Who We Help
Hospitals & Hospital Chains
Multi-specialty hospitals and chains needing department-level SEO and unified brand presence.
Specialty Clinics
Single-specialty clinics (dental, dermatology, orthopedics, IVF) competing for specialty-specific keywords.
Diagnostic Centers
Labs and diagnostic centers optimizing for test-related searches and home sample collection queries.
Solo Practitioners
Individual doctors building personal brands and attracting patients to their practice.
Telemedicine Platforms
Online healthcare platforms and teleconsultation services expanding digital patient acquisition.
Common Healthcare SEO Mistakes
Avoid these pitfalls that we see healthcare businesses make repeatedly
Using generic health content
Create original, doctor-authored content specific to your practice, specialties, and patient needs.
Ignoring Google Business Profile
GBP is the #1 local ranking factor. Complete every field, add photos, respond to reviews, and post regularly.
No author attribution on medical content
Every medical article should have a named author with credentials, photo, and bio—critical for E-E-A-T.
Keyword stuffing medical terms
Write for patients first, search engines second. Natural language with proper medical terminology.
Neglecting mobile experience
65% of healthcare searches are mobile. Test and optimize for smaller screens and slow connections.
Not responding to reviews
Respond to every review (positive and negative) professionally within 48 hours. Shows you care about patient feedback.
Tools & Technologies We Use
Technical SEO
- Screaming Frog
- Ahrefs Site Audit
- Google Search Console
- PageSpeed Insights
Local SEO
- BrightLocal
- Moz Local
- Google Business Profile
- Whitespark
Content & Keywords
- Semrush
- AnswerThePublic
- Clearscope
- SurferSEO
Reputation
- Birdeye
- Podium
- ReviewTrackers
- Google Alerts
Key Metrics We Track
Organic Traffic to Service Pages
Visitors finding your specialty and treatment pages through search engines.
Local Pack Rankings
Visibility in Google Maps results for '[specialty] near me' searches.
Keyword Rankings for Conditions
Positions for symptom, condition, and treatment-related queries.
Appointment Requests from Organic
Form submissions and calls attributed to organic search traffic.
Review Volume & Rating
Google review count, average rating, and sentiment trends.
E-E-A-T Signals
Author profile completeness, credentials visibility, and content quality scores.
Our Process
Healthcare SEO Audit
Analyze current rankings, technical issues, E-E-A-T status, and compliance with medical advertising guidelines.
Local & GBP Optimization
Claim and fully optimize Google Business Profile, build citations on Practo, Lybrate, and healthcare directories.
Content Strategy & Creation
Develop condition pages, treatment guides, and patient education content with proper author attribution.
Technical Implementation
Implement medical schema, fix site speed issues, ensure mobile optimization and HIPAA-aware tracking.
Authority & Link Building
Earn links from medical directories, health publications, local news, and professional associations.
Ongoing Optimization
Monthly reporting, content updates, algorithm adaptation, and continuous improvement based on data.
Pricing Guide
Starter Clinic
- GBP optimization
- 5-10 keyword targeting
- Basic technical fixes
- Monthly reporting
Growing Practice
- 15-30 keywords
- Content strategy
- Local SEO
- Review management
- Bi-weekly calls
Hospital/Chain
- Enterprise audit
- Multi-location SEO
- Full content production
- Dedicated team
- Weekly optimization
Pricing is indicative. We provide custom proposals based on your specific requirements.
Inform Clinics: Dominating Hyderabad Diagnostics
Helped a multi-location diagnostic chain rank for 50+ test-related keywords and increase organic appointment bookings through local SEO, content strategy, and reputation management.
SEO for Healthcare FAQs
Is healthcare SEO different from regular SEO?
Yes, significantly. Google applies stricter quality standards to medical content under YMYL (Your Money or Your Life) guidelines. You need demonstrated expertise (E-E-A-T), proper author attribution with credentials, medically accurate content reviewed by qualified professionals, and compliance with healthcare advertising regulations.
How do we maintain MCI compliance in SEO content?
We focus on patient education rather than promotional claims. Avoid guarantees, success rates without citations, or before/after images without consent. Content emphasizes information over selling, and all claims are substantiated with medical evidence or qualified appropriately.
How long does healthcare SEO take to show results?
Local rankings typically improve within 3-4 months with proper GBP optimization. Competitive specialty keywords like 'best orthopedic surgeon in Mumbai' take 6-12 months due to YMYL scrutiny. We provide monthly reports so you can track progress from day one.
Do you have experience with medical content compliance?
Yes. We work with healthcare clients across specialties—hospitals, clinics, diagnostics, IVF centers, dental practices—and understand MCI advertising guidelines, HIPAA implications for content, and medical marketing ethics.
Can you help with multi-location hospital SEO?
Absolutely. We've managed SEO for hospital chains with multiple branches. Each location gets optimized individually while maintaining brand consistency and avoiding duplicate content issues.
How do reviews impact healthcare SEO?
Reviews are a significant local ranking factor (16% according to Whitespark). Beyond rankings, they heavily influence patient decisions—80% of patients read reviews before booking. We implement ethical review generation systems to build your online reputation.
What about telemedicine and online consultation SEO?
Telemedicine searches grew 500% post-COVID. We optimize for video consultation keywords, create telehealth landing pages, and ensure your online booking system is SEO-friendly.
Do you create medical content in-house?
We create content frameworks and SEO-optimized drafts that are reviewed by your medical team for accuracy. This ensures clinical correctness while maintaining SEO best practices.
Ready to Grow Your Healthcare Business?
Get a customized seo strategy built specifically for healthcare businesses in India.